Social Media Usage, Peer Influence and Social Comparison in Adolescents

Abstract

This study explores the relationships between social media usage, peer influence, and social comparison among adolescents. The study aimed to examine whether social media usage and peer influence significantly affect social comparison. Correlational research design was used, and data were collected from 300 adolescents (161 females, 139 males), aged 14 to 19 years, and from different educational institutions. Non-probability convenience sampling technique was employed. The assessment tools included a Demographic Information Sheet, Social Media Usage Scale, Peer Pressure Scale, and Social Comparison Scale. Reliability analysis indicated that all scales demonstrated acceptable internal consistency, with Cronbach's alpha values exceeding 70. Descriptive statistics, frequency analysis, Pearson Product Moment Correlation, Independent samples t-test, and Multiple Linear Regression Analysis using SPSS were used to examine the data. Results revealed a significant positive relationship between social media usage and social comparison, as well as between peer influence and social comparison. Regression analysis indicated that peer influence significantly predicted social comparison, whereas social media usage was not a significant predictor. Independent samples t-test analysis showed a statistically significant gender difference in peer influence, with males scoring higher than females, indicating greater susceptibility to peer influence among male adolescents. However, no significant gender differences were found for social media usage or social comparison. The findings highlight the important role of social media engagement and peer dynamics in shaping adolescents' self-evaluation. They indicate the need for awareness and guidance around responsible social media use. Such efforts can support healthier self-perceptions and overall well-being.