MAHAM GHAFFAR; SIDRA BATOOL. Direct and Indirect Effect of Green Marketing on Intention to Buy Green Products in Consumers. Pakistan Journal of Positive Psychology, [S. l.], v. 2, n. 3, p. 1–9, 2025. DOI: 10.67785/pjpp.3.67. Disponível em: https://pjpp.org/index.php/pjpp/article/view/67. Acesso em: 24 sep. 2026.